Gretel

Work

 

Selected work.

 

New York City FC: Putting NYC at the heart of its football club

BRAND IDENTITY

Crystal Bridges: Mirroring their distinct character

Editorial Design

Reimagining Nike Membership

BRAND STRATEGY + IDENTITY

Noma 2.0: 20 years of innovation and collaboration.

Book Design

Winter Wonderland: Bringing the holiday spirit to Brooklyn

event IDENTITY

PayPal: Opening a world of financial possibility.

BRAND IDENTITY

ChowNow: Keeping independent kitchens cooking

brand REFRESH

Collective: Turning
sub-text to substance.

BRAND IDENTITY

POPL: Copenhagen’s newest burger bar.

Brand LAUNCH

Noma Projects: A new home for culinary experimentation.

Brand LAUNCH

CBS: Imbuing an iconic brand with new life. 

BRAND IDENTITY

Knoll Works:
Balancing inspiration
with information. 

editorial

Tend: A banking collective for mutual financial growth

brand identity

 

IFC: Refreshing an
indie comedy darling.

brand identity

Hart: Crafting a bakery brand by hand.

Brand LAUNCH

 

Inua: From Noma

to Tokyo.

Brand LAUNCH

 

Knoll Ollo:
A multifaceted chair.

PRODUCT LAUNCH

National Geographic:
Exploring
the unknown.

Brand Strategy

Paramount:
Big stories,
small screen.

BRAND LAUNCH

MoMA:
Visualizing

an archive.

VISUAL IDENTITY

 

Rockwell Unscripted:
Knoll’s largest

collection yet.

Product launch

The Fabulist:
A printed and digital literary journal.

PRINTED MATTER