About us.
Gretel is an independent branding, strategy and design studio based in Brooklyn, NY.
About our work.
We believe that the most interesting work happens at the intersection of opposing forces. Old/new, high/low, masculine/feminine, order/chaos, organic/inorganic.
Our process follows suit: a tension of intellect and intuition.
Our team.
Murad Assaf
Project Manager
Justin Au
Associate Creative Director
Luke Barnell
Designer
Kasia Galla Barrett
Strategy Director
Cielle Carlton
Associate Studio Manager
Alaijah Hampton
Motion Designer
Yeni Kim
Designer
Jake Lee
New Business Manager
Haley Klatzkin
New Business Director
Andy Keating
Associate Design Director
Larissa Marquez
Executive Operations Director
Dylan Mulvaney
Design Director
Lily Nguyen
IT Manager
Ryan Moore
Executive Creative Director
Ian Beckman Reagan
Associate Strategy Director
Jacob Hwan Lee
Junior Designer
Autumn Taylor
People & Culture Manager
Nicole Wang
Designer
Fabien Zadno
Senior Project Manager
Naomi Shultz
Senior Designer
Our clients.
Our disciplines.
Discovery
We meet with internal teams to discover insights and trouble points. We process existing research and briefs, or commission research as needed. We also research internal capabilities and implementation, to be considered when developing brand tools. Out of discovery, we arrive at a handful of key truths which pave the way for strategy.
Strategy
We sort and re-sort our key takeaways from discovery to arrive at a succinct brand statement. We consider everything from purpose and personality, to competitive landscape and demographics, to resources and scale, in order to map out a smart way to execute on that statement.
Brand Architecture
We create usable hierarchy for new or unruly brands. We’re experts at taking complex input and creating smart structures that allow brands to grow.
Visual Identity
We imbue all of our work with intelligence and great aesthetics. We empower our clients to communicate clearly with the consumer. And we create identities that are a visual expression of the brand personality.
Writing
We bring brands to life through language. We create language systems that embody a brand’s personality. From copywriting to tag-lines.
Experience Design
We help clients activate their brands across platforms, helping to create a variety of expressions of the brand voice. We wrangle complex technical constraints to create powerful experiences.
Art Direction
The image is often a core element of a brand. We bring our refined eye to shooting, both stills and live action.
Press.
