MasterClass
Watch and Learn
–
Evolving and expanding mastery for the modern age
MasterClass is a community of members and instructors connected by the same thing – the desire to learn, grow and be inspired. Having moved solidly into mainstream culture, the brand has become a household name while the product has successfully shifted to a subscription model. This evolved brand identity ushers in the next chapter of growth with an emphasis on MasterClass’ commitment to diversity of thought through a broad and growing range of subjects.
Working closely with internal teams at MasterClass on creative strategy, visual identity and motion behavior, the result is a redesigned brand that helps to inspire a learning lifestyle in everyone. The design language reflects the brand’s sophistication and best-in-class offering while allowing the spectrum of instructors’ unique personalities to come through. The identity is tailored to the offering: a cinematic, unified platform that opens up to a colorful variety of top-tier instruction within.
MasterClass’s CMO Says Rebrand Gives Edutainment Platform More ‘Cultural Currency’
Classic Modern
–
The logo is an evolution inspired by the original form. A modern take on a classical serif, it purposely leaves room for interpretation – a subtle nod to critical thinking.
The implied underscore reinforced throughout the platform conveys a blank space to be filled, a new skill to be learned, the potential and possibility of today.
Colorful Characters
–
Brand-level expressions are confident and consistent: a single typeface and a signature color. But MasterClass itself is a portfolio of individual classes taught by a diverse set of instructors. To amplify this, each instructor now has their own, distinct visual identity: a unique nameplate, font, and colorway to complement their personal style within the MasterClass brand.
A limited secondary color palette and just two type families: Sohne from Klim and Ivar from Letters From Sweden provide an extensive variety of combinations to support the growing roster of experts and expertise.
