MoMA
Summer starts here
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A campaign for all seasons.
“Summer Starts Here” was a campaign for MoMA to promote their seasonal exhibitions and events. The marketing was based on the idea of following a trail of breadcrumbs to some of the most interesting events of the summer.
The Museum of Modern Art here in New York launched their "Summer Starts Here" campaign to promote their seasonal exhibitions and events. This ad was one of several we created to promote the summer festivities.
Credits
Client: The Museum of Modern Art
Design + Animation: Gretel
Typefaces: MoMA Gothic, ITC Franklin Gothic
