Brand Identity

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The modern black woman is complex, layered, nuanced and diverse. So is the brand.

Centric was founded in 2009 as a 24-hour music and entertainment channel that reflected the lifestyle and sophistication of a multicultural adult viewer. While music will continue to be part of the Centric DNA, the evolution has now led them to become “The First Network Designed for Black Women” – a modern multi-platform lifestyle brand, boldly celebrating the multi-dimensional world of Black women.

The goal from the start was to create a brand with modernity, style and attitude. Our solution was to create a densely layered brand. One that felt expressive, but thoroughly modern.