Guiding a global brand.
A cinematic split-screen package for some of the biggest games in the NCAA.
Upfront: Lincoln Center
Launching the BET upfronts with a bang, we transformed the traditional ad sales presentation into an immersive, sexy, fun and memorable experience.
Gretel helps Logo shift gears from glitz and glam to mid-century cool.
Optimum Freewheel Campaign
Gretel directs the first commercial campaign for Optimum's newest mobile service offering: Freewheel.