Gretel

Thing Magazine

 

Thing Magazine

Identity & Publication

A magazine about things.

 

Thing Magazine is a mini-magazine about industrial design. It’s a spotlight on beloved objects, highlighting their sculptural quality, the materiality, and the ingenuity of construction. 

The sensibility of the identity on the one hand references templatized forms, like an invoice, or a bill of lading, which have a very dry, academic effect. On the other hand, we have a dazzling repeat, derived from the logo, which is anything but generic - it is itself a celebration of the deconstructed forms of the logo. The mix of raw functionality with aesthetic expression is the playground of industrial design.

 
 
 

Identity

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Issue 01

 

Each issue will share the cover format and size, but everything else is subject to change, depending on the oject chosen. Paper stock, photography style, typographywill all vary, creating a unique object from issue to issue. The covers, though, feel like a scientific specimin label; as a series they will form an index - a taxonomy of industrial design.

 
 
 
 
 
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