Gretel

Paramount Branding

 

Paramount Network

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Cinematic
Television

 

Leveraging 105 years of cinematic heritage for a contemporary audience

The Fabulist is Aesop’s literary blog, with essays and stories from some of the top writers from around the globe. Aesop wanted to add value to this sub-brand, which was getting a bit lost in the greater context of Aesop digital. 

We designed a system that is more considered and one that more easily absorbs new content, which comes at irregular intervals from their contributors. We were also asked to create a printed takeaway. Something that could be updated monthly, and was easy to print, but which also feels special and crafted. Each piece features a current story, which literally unfolds as the reader opens the piece. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat.

The Fabulist is Aesop’s literary blog, with essays and stories from some of the top writers from around the globe. Aesop wanted to add value to this sub-brand, which was getting a bit lost in the greater context of Aesop digital. 

We designed a system that is more considered and one that more easily absorbs new content, which comes at irregular intervals from their contributors. We were also asked to create a printed takeaway. Something that could be updated monthly, and was easy to print, but which also feels special and crafted. Each piece features a current story, which literally unfolds as the reader opens the piece. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat.

 
 
 
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Redrawing a classic for the digital age

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Remixing familiar icons

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Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat.

 
 

Towards the Paramount

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Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

 
 
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The language of cinema

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Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat.

 
 
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