About our work.
We believe that the most interesting work happens at the intersection of opposing forces. Old/new, high/low, masculine/feminine, order/chaos, organic/inorganic.
Our process follows suit: a tension of intellect and intuition.
We meet with internal teams to discover insights and trouble points. We process existing research and briefs, or commission research as needed. We also research internal capabilities and implementation, to be considered when developing brand tools. Out of discovery, we arrive at a handful of key truths which pave the way for strategy.
We sort and re-sort our key takeaways from discovery to arrive at a succinct brand statement. We consider everything from purpose and personality, to competitive landscape and demographics, to resources and scale, in order to map out a smart way to execute on that statement.
We create usable hierarchy for new or unruly brands. We’re experts at taking complex input and creating smart structures that allow brands to grow.
We imbue all of our work with intelligence and great aesthetics. We empower our clients to communicate clearly with the consumer. And we create identities that are a visual expression of the brand personality.
We bring brands to life through language. We create language systems that embody a brand’s personality. From copywriting to tag-lines.
We help clients activate their brands across platforms, helping to create a variety of expressions of the brand voice. We wrangle complex technical constraints to create powerful experiences.
The image is often a core element of a brand. We bring our refined eye to shooting, both stills and live action.
At RDV Design Conference, Gretel discusses the importance of getting to know your brand better through dialogue.
Greg and Ryan discuss the initial thinking behind Viceland at CXI conference.
CNBC Prime and Viceland featured in Making and Breaking the Grid, by Timothy Samara.
Viceland wins top awards from the Clio Awards, D&AD Awards, ADC Awards, and TDC.
Lubalin Center invites Gretel to browse archive, receives tour from curator, Alexander Tochilovsky.
Creative Director, Chris Maclean, joins Gretel.
Thing Magazine – a celebration of beautiful industrial design.