What we do.
We create clarity. Clarity of purpose. Clarity of communication – out in the world and within a business.
We improve the visual landscape.We build brands that are visually stunning and intriguing. Brands that draw you in, stop you in your tracks and are recognizable at a glance.
We meet with internal teams to discover insights and trouble points. We process existing research and briefs. We also research internal capabilities and implementation, to be considered when developing brand tools.
We work with clients to arrive at a succinct brand statement. We consider everything from competitive landscape, to analogs, to resources in order to map out a smart way to execute on that statement.
We create usable hierarchy for new or unruly brands. We’re experts at taking complex input and creating smart structures that allow brands to grow.
We imbue all of our work with intelligence and great aesthetics. We empower our clients to communicate clearly with the consumer. And we create identities that are a visual expression of the brand personality.
We bring brands to life through language. We create language systems that embody a brand’s personality. From copywriting to tag-lines.
We help clients activate their brands across platforms, helping to create a variety of expressions of the brand voice. We wrangle complex technical constraints to create powerful experiences.
The image is often a core element of a brand. We bring our refined eye to shooting, both stills and live action.
At RDV Design Conference, Gretel discusses the importance of getting to know your brand better through dialogue.
Greg and Ryan discuss the initial thinking behind Viceland at CXI conference.
CNBC Prime and Viceland featured in Making and Breaking the Grid, by Timothy Samara.
Viceland wins top awards from the Clio Awards, D&AD Awards, ADC Awards, and TDC.
Lubalin Center invites Gretel to browse archive, receives tour from curator, Alexander Tochilovsky.
Creative Director, Chris Maclean, joins Gretel.
Thing Magazine – a celebration of beautiful industrial design.