Gretel

Centric

 

Centric

Brand Identity

The modern black woman is complex, layered, nuanced and diverse. So is the brand.

 
VISUAL IDENTITY
WRITING
EXPERIENCE DESIGN
ART DIRECTION

Centric was founded in 2009 as a 24-hour music and entertainment channel that reflected the lifestyle and sophistication of a multicultural adult viewer. While music will continue to be part of the Centric DNA, the evolution has now led them to become “The First Network Designed for Black Women” – a modern multi-platform lifestyle brand, boldly celebrating the multi-dimensional world of Black women.

The goal from the start was to create a brand with modernity, style and attitude. Our solution was to create a densely layered brand. One that felt expressive, but thoroughly modern.