Gretel

Apple - Don't Blink

 

Apple

Don’t blink

Watch an Apple keynote in 107 seconds flat.

 

The challenge: summarize a two hour Apple keynote in under two minutes. The solution: a rapid fire typographic assault, riffing on a clever script with kinetic type animation, fluidly intercut with product photography and inserts. Think Robert Brownjohn for the 21st century. The video had 53 million views within the first seven days, and was widely imitated, aped and occasionally ripped off.