Gretel

Apple App Store Rev 02

 

Apple

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App Store

Discovery starts today.

 

Apple recently overhauled the App Store, and Gretel was engaged to develop brand and marketing language which could convey the spirit of the product. We set out to present the App Store as a vibrant and energetic world of apps waiting to be discovered.

The principles we created from the outset allow for unique creative applications across in-store and out of home media, giving the App Store a recognizable in-market presence as new apps and stories are introduced without the system becoming tired or formulaic.

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