Gretel

Aesop - The Fabulist

 

Aesop

Visual Identity

The Fabulist – a printed and

digital literary journal.

Visual Identity
Writing
Experience Design
Art Direction

The Fabulist is Aesop’s literary blog, with essays and stories from some of the top writers from around the globe. Aesop wanted to add value to this sub-brand, which was getting a bit lost in the greater context of Aesop digital. 

We designed a system that is more considered and one that more easily absorbs new content, which comes at irregular intervals from their contributors. We were also asked to create a printed takeaway. Something that could be updated monthly, and was easy to print, but which also feels special and crafted. Each piece features a current story, which literally unfolds as the reader opens the piece.

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