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Cover Girl

The people at Grey wanted a very bold look to show off their latest product: Lash Blast Length. We created simple, graphic, CG environments for their spokesmodel, Drew Barrymore to walk through and interact with. We also shot table top of a nylon mesh in a variety of shapes to demonstrate their Elasta-Nylon formula. The finished spot communicates the idea of lengthening with a classic sophistication. Live action was shot by Peggy Sirota.

Credits:
Client: Cover Girl
Agency: Grey
Live action direction: Peggy Sirota at Prettybird Films
Table top direction: Gretel
Edit: Final Cut
Design, Composite + Production: Gretel
Typeface: Helvetica Neue